Contracts & Investments

Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports

The advertising was mainly directed at giving publicity to the government’s development programmes

Published

May 15, 2018

Media reports state that a response from the Bureau of Outreach Communication to an RTI query raised by an RTI activist on Government of India spends on advertising its programmes across media platforms indicates that a sum of Rs 531.24 crore was spent on outdoor publicity in the period June 2014 to January 2018.

The outdoor publicity covered posters, banners, digital panels, hoardings, railway ticket branding, etc., states a Zee Business report.

Related Topics:Bureau of Outreach & Communication

Up Next

Midas Group wins unipole rights in Haldwani-Kathgodam

Don't Miss

eg. communications ventures into Metro station branding

Daily Newsletter

Subscribe to receive the latest OOH
industry updates

Latest
Trending
Videos

Campaigns6 hours ago

Dunkin’ brings its bold flavors home with new OOH campaign

Ad Policies & Regulations6 hours ago

Maharashtra Govt issues statewide resolution for hoardings on Government land

Uncategorized7 hours ago

HYUE launches high-impact OOH campaign

Contracts & Investments1 day ago

DoohClick launches in Canada with Movia partnership

Creative Concepts1 day ago

Fastrack UFO Collection lands on billboards with 3D installations

Campaigns8 months ago

Puma becomes PVMA for PV Sindhu

Innovative Use5 months ago

HOCCO’s Aamchi campaign brings mango tree to Ahmedabad

OAC1 year ago

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

Campaigns3 years ago

Blinkit in association with Kinetic India goes all Bollywood

Campaigns12 months ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

OOH Sure!2 years ago

‘Let’s create an empathetic space for women’

OOH Sure!2 years ago

‘It won’t just be a man’s world anymore’

OOH News2 years ago

‘We’re actively exploring acquisitions and working to increase our inventory’

Gallery2 years ago

A habit of success at Prakash Arts

OOH Sure!2 years ago

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Sales Executive

Established B2B Media and Events Group VJ Media Works is looking for sales executives

Digital Marketing/Social Media Executives

Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

More Current Opening

Media Owners

More Media Owners

Showcase

Campaigns2 days ago

Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai

Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum...

Creative Concepts2 days ago

Swiggy sets rats running to highlight on-time delivery promise

The installation is placed at Carter Road in Mumbai

Campaigns5 days ago

Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner

The campaign creatives feature actresses Tamannaah Bhatia and Diana Penty, who headline the series.

Campaigns6 days ago

“Sabse Pehle Life Insurance” campaign goes Pan-India

The campaign is live across 40 Indian cities

Creative Concepts6 days ago

Unilever deodorants go big at Tesco UK with immersive OOH installations

These installations wrap around digital screens and feature sensory elements, including an atomiser that releases fragrance for passersby, transforming store...