Campaigns

Ishq FM opens a vista to Rome

The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience

Published

March 28, 2018

M4G Bureau

Ishq FM has launched an OOH campaign in the city of Mumbai to promote its quiz contest called ‘Romance in Rome’. The campaign, executed in association with Bright Outdoor Media, has been deployed on billboards, bus shelters, railway media and such other media that readily connect with the youth. The campaign was highly visible in areas like Andheri, Juhu, Khar, Bandra, and Santacruz.

The winner of the contest would get to visit Rome.

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