Campaigns
RuPay promotes digital transactions through OOH medium
The card payment brand urges masses to experience the ease of digital payment transactions
RuPay, a card payment scheme launched by the National Payments Corporation of India (NPCI) has launched an OOH campaign to promote its credit, debit and prepaid services. The OOH campaign is a part of a mega campaign designed to educate the masses on how to go cashless by using mobiles and RuPay-enabled Jan Dhan cards for day-to-day transactions. The intent is to make digital money popular and be less dependent on cash.
The campaign spotted in Mumbai talks encourages the use of their cards to get unique experiences through its marketing theme ‘One life, One RuPay’.
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Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
This experience is executed in collaboration with Platinum Outdoor
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
The campaign is executed by Ideacafe.agency
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
This campaign is done in collaboration with Laqshya Media Group
Majestic Pride launches iconic branding structure at Mopa Airport Arrival
This structure is placed in partnership with Times OOH
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
The intent was to move beyond simply advertising a product and instead immerse the public in the spirit of the...
DoohClick and AdMobilize partner to deliver smarter OOH campaigns
The partnership enables media owners to access real-time, campaign-level audience and impression data directly within the DoohClick platform—enhancing transparency, performance...
L&G appoint limited space as Media Partner for Digital Out-Of-Home (DOOH) expansion
The partnership will see Limited Space exclusively manage a large-scale rollout of digital media assets across 50 UK schemes in...
Pikasso Italia launches the third digital screen of the Milano collection
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Xtreme Media transforms bus stop with Nyx OD LED Displays
High-visibility Nyx OD LED displays enhance brand engagement at a major Western Express Highway bus stop.
Building a powerhouse DOOH media brand
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOHMayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
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Talks OOHShalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
