Talks OOH
Karnataka Talks OOH Conference in Bengaluru today
The Conference will bring all key stakeholders on a common platform to address the industry’s common issues in order to draw up a roadmap to resolve the outstanding issues, and identify emerging OOH business growth opportunities in Bengaluru and rest of Karnataka
The current macro-economic indicators point to Bengaluru and Rest of Karnataka as powerful brand destinations. However, in leveraging the growth opportunities in this region, the OOH media owners, agencies and advertisers have encountered very many challenges, such as:
• Inconsistent and arbitrary implementation of advertising norms by civic authorities
• Lack of defined PPP opportunities for the industry in relation to urban development / smart city development
• Inadequate support from the civic authorities for investment in digital OOH formats
• Arbitrary action against outdoor media in the name of environmental issues
• Proliferation of unauthorised media leading to cluttering of the OOH landscape
The 2nd edition of Karnataka Talks OOH Conference, being organised in Bengaluru today, at the Royal Orchid hotel on HAL Airport Road, will bring senior Government officials, brand marketers, media owners, specialist agencies and industry solution providers on a common platform to:
• Address the industry’s common issues in order to draw up a roadmap to resolve the outstanding issues
• Identify emerging OOH business growth opportunities in Bengaluru and rest of Karnataka.
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