Kinetic, Posterscope win Maruti Suzuki OOH mandate

In a heavily contested multi-agency pitch for the OOH mandate of auto major Maruti Suzuki, that saw the participation of all leading specialist agencies, Kinetic India and Posterscope have emerged as the victors. The two leading specialist agencies have been empaneled by Maruti to execute the OOH duties.

Maruti, which is all set to launch the new version of Swift car at the Auto Expo 2018, has rolled out several new car models in the recent months. The brand is one of the major OOH advertisers and has maintained a dominant brand presence on the OOH canvas across the country.