Federal Bank installs large DOOH format at corporate office

Federal Bank has installed a digital screen at their bank’s corporate office annexure i.e. Federal Towers locate along Ernakulam’s Marine Drive to create an advertising opportunity for the brand. The digital display screen of 14 ft width x 8 ft height has been installed to run various advertisements on their  schemes. The screen has been installed by Lex-ffect, a digital signage company.

Discussing the idea behind creating the DOOH opportunity, Sunny N V, Senior Vice President and Zonal Head, Ernakulam, Kerala said, “Bank’s corporate office annex, Federal Towers at Ernakulam Marine Drive enjoys good visibility due to its closeness to Menaka, Penta Menaka, shopping malls and two bus stops facing the building. This part of the city is a place of hectic activity and there is not much advertising done in the vicinity of our building. This will be good medium to publicise our products, and affords us the freedom to run periodic or topical messages”.