JCDecaux crafts super premium media at The Collection, UB City

JCDecaux has forayed into the mall advertising segment in India by owning exclusive media rights for advertising at The Collection, UB City in Bengaluru, one of the top 3 luxury malls in India. The Collection, UB City is yet another grand addition to the company’s portfolio in India. The Collection, UB City houses a mix of highly sophisticated digital and static media by JCDecaux. The media emphasises on the ‘Less-is-More’ concept to ensure the best visibility to the advertisers, and brand recall amongst shoppers. The uncluttered environment offers greater engagement opportunities for the brands and quality communication aids in brand building.

The state-of-art installations by JCDecaux cater to the HNI segment. Samsung, Jaguar, Amazon Prime, Huawei, Epson, Dell, Fogg Gold and Nolte are amongst the premier brands to flag off advertising at The Collection, UB City. The brands leverage a higher dwell time on the high-quality media and hence the communication is more impactful.

Commenting on this association, Uzma Irfan, Director, Prestige Group, said, “It gives me great pleasure to be associated with JCDecaux – global industry leaders in outdoor advertising. Their sophisticated content and widespread reach makes them a perfect fit for the cosmopolitan population in Bengaluru. I warmly welcome JCDecaux to The Collection, UB City and look forward to a long and positive association with them.”

“We are very excited to be holding the exclusive advertising rights for The Collection, UB City. For a highly cosmopolitan and developing city like Bengaluru, targeted and clutter free communication is a must. The JCDecaux Media located at strategic locations not only enhances the outlook of the mall, but also will be an ideal advertising medium catering to the luxury segment in Bengaluru. We look forward to a fruitful association with UB City”, said Olivier Heroguelle, MD, JCDecaux India.