Campaigns

Once upon a campaign

The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series’Once Upon a Time.’

Published

April 11, 2013

Fairy Tales have a never dying charm. Cashing in on this, TVNZ turned existing Eyelite sites into 2 m high fairy tale books to promote the second season of the television series,’Once Upon A Time’. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. The giant book was visible across malls in Auckland. The campaign was ideated by Contagion, a New Zealand based agency l

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