RBL Bank reinforces’Apno Ka Bank’ proposition, promotes cashless transactions

RBL Bank Ltd, one of the oldest private sector banks in India, launched an OOH campaign to reinforce its brand presence in and around the bank’s branches, main arterial roads and connectors in the target cities. The bank, which offers a wide range of banking products and services categorised largely in five verticals – Corporate & Institutional Banking, Commercial Banking, Retail Banking, Agriculture & Development Banking and Financial Markets – sought to connect with SEC AB in the 26-50 age group.

MOMS Outdoor Media Solutions planned and executed 10-15 day campaign. The OOH firm opted for high impact sites for the campaign that included billboards, gantry, bus back panels, and mall facades on key arterial routes and in corporate hubs, and decided to go with three different creatives for the three target cities – Mumbai, Delhi and Bengaluru.

Commenting on the campaign rollout, Jayesh Yagnik, MOMS Outdoor Media Solutions, said: “The idea was to create awareness of the brand on the main arterial routes, high traffic junctions and connectors. We took all large format media at high-end touchpoints in the metro cities. We are glad to be associated with a brand like RBL Bank and look forward to achieving many more milestones for the brand.”