Campaigns

Flipkart’s OOH campaign set the tone for”The Big Billion Days sale

“The Big Billion Days campaign, executed by Kinetic India, ran in three cities – Delhi, Mumbai and Bengaluru – during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups

Published

October 14, 2016

Nabamita Chatterjee

E-com major Flipkart went ballistic in the outdoor to promote “The Big Billion Days” offer that was held out to consumers during October 6-8. The campaign, executed by Kinetic India, ran in three cities – Delhi, Mumbai and Bengaluru – during the period September 25-October 6, mainly targeting the SEC A & B 25-55 age groups. The OOH campaign complemented the brand’s overall campaign that ran on other media like print and TV to draw maximum attention to the mega sale on the e-com portal.

The campaign featured different artworks to keep the OOH audience engaged. Also, the artwork was made in 3D style to lend depth to the displays although they were printed on normal flex.

Kinetic India focused upon selection of the right channels and context to deliver an impactful OOH campaign. The OOH firm used mainly traditional formats – billboards and bqs – supported by filler media and transit media like Metro panels, centre medians and station boards. In all, some 500 media units were used for the campaign, those located in upscale residential areas, IT hubs, and youth hangouts.