Amazon India promises”Big Brands, Bigger Deals

As the highly innovative multi-city OOH campaign unfurled by E-commerce major Amazon India enters the final leg in tandem with the “Great India Festival” sale that it showcased, it was clearly evident how the OOH landscape could be innovatively used to whip up considerable consumer interest in any products and offers.

The OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats like billboards, bqs, Metro pillar media, but the difference had been the manner in which formats like billboards were creatively used. Cutouts of product images transposed on billboards not only rendered depth to the displays but also gave the audience a sense of the range of products available in Amazon’s sale – in keeping with the “Tyohaar Bade Dilwala” proposition.

Interestingly, the Amazon “Great India Festival” OOH campaign competed for eyeballs along with extensive OOH campaigns that were rolled by two other major E-commerce players Flipkart and Snapdeal. All three had launched their respective mega sale in the first week of this month.