Interbrand India ropes in Deepali Shirali as Creative Director

Interbrand India recently announced that it has roped in Deepali Shirali as  the Creative Director to strengthen its India operations. Deepali has over 20 years of design experience across various disciplines from packaging design, branding and retail identity. She joins Interbrand after a long stint with Designsutra -the design arm of Contract Advertising India. Prior to that Deepali was associated with Fitch India, dCELL -division of Lowe Lintas India, Channel V, and several other notable names during her long stint.
 
She has also handled various projects for South-East Asia & the NAMET region. At Interbrand India, Deepali will be reporting to Ashish Mishra.
 
Welcoming Deepali aboard Ashish Mishra, Managing Director of Interbrand India said “We are in India to help graduate the Best Indian Brands to the Best Global Brands stature. In a short span of three years, we have already identified the most valuable Indian brands through our local league table and built relationships with about half of the top 30 Indian brands. Majority of our engagements as well as our reputation so far has been in the realm of brand strategy and valuation. We are now keen to emphasise our global capabilities in the design space too. In Deepali, we found a partner who has the right balance of the business acumen and the design experience.
 
Talking about her new beginning at Interbrand India, Deepali said “Interbrand seemed like a very good fit, right from my very first meeting with Ashish. It’s the beginning of not just a new chapter but a new book in my life.