Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

Even as the OOH industry ushers in standard practices and innovations to attract a greater number of advertising brands to the medium, business leaders are of the view that much of the brand presence on the OOH landscape would depend on media plans that are drawn up for various leading advertising brands. Anupriya Acharya, Group CEO, ZenithOptimedia India, will touch upon this subject in her address on the theme’What will it take for OOH to get a bigger pie of media plans?’ on day 1 of the Outdoor Advertising Convention (OAC) that will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 24-25.

Anupriya is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President – The Media Edge, India; CEO – Aegis Media, Singapore; and Leader – Team Unilever, South Asia at Mindshare.

Anupriya is also the Jury member on key media industry awards in India and APAC and speaks frequently at key industry events. She has featured in Brand Equity’s list of top 10 Media professionals in Indian Media, in 2014 and is in Impact’s list of ’50 most influential women’ in 2014.

A post-graduate in Chemistry from IIT – Roorkee, her interests are adventure trips, photography and interior designing.