IOAA announces competition for OOH media campaign on’Swachch Bharat’

The Indian Outdoor Advertising Association (IOAA) has announced a National Competition for Advertising and Media Agencies and Students, on creating a campaign to bring home a key message of the’Swachch Bharat’ initiative – ‘Stop Spitting on Public Property!’

The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial advertisements. The winners of this competition will also get cash prizes, certificates and exposure on various international outdoor advertising association websites.

Participants will also get the support to enter international advertising competitions. This is the first competition of its kind – for creating an exclusive campaign for OOH Media on a prominent public service theme, in what the IOAA promises will henceforth be an annual event.  Deepa Ankalikar, General Manager, IOAA, said, “Depending upon participation and the enthusiasm, we may even have two such competitions every year.

The fact that a well-designed and executed campaign on OOH media can create enormous awareness, and provoke positive action, will definitely be brought home by campaigns such as these. Besides, encouraging creatives in the business to engage with the medium in a serious fashion.

The details about the competition and entry forms may be downloaded from the ioaa website: www.ioaa.co.in/competition.