Campaigns
Bisleri brings in Urzza through OOH
The leading packaged drinking water brand introduced its energy drink’Urzaa’ through a 21-day OOH campaign in Mumbai and Gujarat.
Bisleri International, leading maker of packaged drinking water, recently forayed into the energy drink segment with ‘Urzza’ and splashed an out-of-home campaign in Mumbai and Gujarat. To eye a sales target of 10 million cases (24 cans) in one year, Bisleri launched a 21-day campaign using hoardings and bus-shelters in Mumbai and Gujarat’s prominent cities like Ahmedabad, Baroda, Surat and Rajkot.
Urzza becomes the latest entrant in the energy drinks market and the outdoor campaign was executed by Alakh Advertising and Publicity Pvt. Ltd. Positioned as a great tasting ‘Liquid Charger’, Bisleri Urzza is claimed to be the first energy drink to be available in pet bottles in India. The beverage is mainly targeted at the upwardly mobile youth and will be available in 250 ml cans and 300 ml pet bottles.
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