Tri-Vision Billboard enters Guwahati with Vodafone

The Guwahati city got another modern outdoor advertising format with the tri-vision billboard which has been installed by Outreach Advertising Pvt. Ltd. for the telecom brand Vodafone. The three different displays used in the billboard structure placed at Big Bazaar premise on GS Road, Guwahati communicating various service messages of Vodafone has surely attracted the specific TG. Sunit Jain, Associate Director, Outreach, shares regarding the brand’s objective behind this OOH installation and the brief they got from the client, “They wanted to break the clutter and enhance the novelty value in their OOH campaign. The client wanted something that the people of this city has not seen before and we have been wanting to bring this media here for a long time.
 
Telecom as a category keeps on looking out for newer ideas and a medium like this which was not present in Guwahati earlier, it easily became exciting for the brand and for their customer it became a talk of the town.
 
When asked about taking such media option initiative further, Sunit informs, “As of now, we have installed only 1 tri-vision unit. There are queries coming in after installation of this and we are hopeful of rolling out more units in a very short time.