Campaigns

HomeShop18’s Virtual Shopping Wall in IGI Airport

The passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens.

Published

February 1, 2013

Vjmedia Work Team

HomeShop18 in association with Delhi International Airport (P) Ltd. (DIAL) creates a cutting edge stage for the Virtual Shopping Wall named’Scan N Shop’. This Virtual Wall offers premium merchandise to consumers at Terminal 3 (T3) domestic side of New Delhi’s-IGI Airport (IGIA).

With this virtual shopping wall, the passengers will get a new and innovative shopping experience as they will be able to view a range of products on dynamic screens. HomeShop18 has used world’s leading technology to the market with this innovation. The venue will allow them to capture around 45,000 passengers that depart daily from T3 of IGIA.

At HomeShop18’s virtual shopping wall, Scan N Shop flyers will be able to order by simply scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled the convenient cash on delivery payment method to drive trials and will follow it up with mobile payments subsequently.

As Mr. Sundeep Malhotra, Founder & CEO, HomeShop18 explains, “Backed by extensive R&D, HomeShop18 is reinforcing its commitment to innovation in offering the best customer experience. The idea behind’Scan N Shop’ is to enable tech-savvy, smart-phone and tablet users to experience a smart new way of shopping. In DIAL, we have found a true innovator as a partner. T3 is a marvellous lifestyle destination and’Scan N Shop’ couldn’t have found a better location.

Speaking about this innovative product, Mr. I Prabhakara Rao, CEO, DIAL said “HomeShop18 is an apt choice for this activation because of their popularity and expertise in virtual shopping in India. With Scan N Shop we continue our on-going journey to provide world class experiences here at Delhi’s IGI airport.

Media4Growth

HomeShop18’s Virtual Shopping Wall in IGI Airport

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