Dino Burbidge to speak on OOH creativity at OAC 2024

Even as the Out of Home (OOH) advertising business steps up the efforts to gain a larger share of the ad spends, there is a strong felt need to enhance the creative use of this media channel that will encourage a greater number of brands to have OOH in their campaign plans. Internationally acclaimed innovation expert Dino Burbidge, CEO of Dionva based in the UK, will be sharing his perspectives on the subject of OOH and creativity in his session on the theme ‘Unleash the OOH creative freedom, wow the world’ at the upcoming OOH Advertising Convention (OAC) that will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27, 2024.

Dino helps businesses discover and explore their most creative, valuable and innovative opportunities. He has been a leader in the creative and technology sectors for over 30 years and has had the opportunity to work across a wide range of industries. These include billboards, marketing, film and TV production, game coding, IP development, mobile, sports tech, toy manufacture, graphic design and experiential installations.

Dino’s clients include Disney, Pixar, the BBC, Comcast, and most recently helped set up Sky’s Innovation Lab. He is a regular speaker on the international conference circuit and was voted one of the BIMA Top 100 most influential people in the UK digital industry. He loves sharing his passion for creativity, technology, and innovation and produces the weekly “Dinosaw”, an innovation video podcast.