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People1 day ago

Manish Bandlish resigns as Mother Dairy MD

In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...

Insights2 days ago

‘Stop selling space & start selling confidence’

In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...

Ad Policies & Regulations4 days ago

BMC announces Outdoor Advertisement Policy 2025

According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...

Brand Insights4 days ago

‘OOH delivers immediacy & local presence like nothing else’

In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...

Creative Concepts5 days ago

The Grinch hijacks McDonald’s festive OOH campaign

The brand's latest Christmas campaign strategically turned static billboards and digital screens into tools for playful sabotage, ensuring the Grinch’s...

Brand Insights5 days ago

‘OOH delivers physical presence & brand authority in a way digital cannot replicate’

As part of ‘Insights: Brand Marketers on OOH’, a Media4Growth series bringing candid perspectives from leading marketers, Fagun Mittal, Chief...

Associations6 days ago

Multiply Media Group acquires London Lites

London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube...

Brand Insights6 days ago

“Some of the best things are not measurable”

The inaugural feature of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series’ features Tarun Jha, Head of Marketing, JSW Steel, offering...

Associations7 days ago

IAMS’ OOH activation with Garfield for healthy weight awareness for Cats

The campaign was timed to promote IAMS Healthy Weight Dry Cat Food, a new product formulated to support feline weight...

Associations7 days ago

Broadsign announces acquisition of Place Exchange

Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side...

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