Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget...
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business
Leading experiential marketing company that brought fans “The Experience” in 2018 gears up for its eighth year at SDCC
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
dentsu X India won 10 major media pitches and retained 11 pitches in 2018
This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories
Experiential marketing company rebrands as Grandesign Experiential post Talon acquisition
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities