Participants highlighted their concerns, made recommendations in the course of the RfP pre-bid meeting organised by RailTel on April 21
In 10 days, the media owning firm has been able to get 35 responses from the audience
Also, programmatic OOH buying is gaining momentum, he says
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer...
New media specialist offers direct access to China’s largest LED mega-screens
Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers
The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office
We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS
The campaign is executed by Ideacafe.agency
The campaign is conceptualised by SW Network
The campaign is executed by Say It Loud Media
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting...
The panel that Shalini will participate in will address a key paradox: despite South India recording the highest GDP growth...
This experience is executed in collaboration with Platinum Outdoor
In her session, Garima will explore how OOH media, when thoughtfully integrated, can enrich the experience of public spaces rather...
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
This campaign is done in collaboration with Laqshya Media Group
Shashi Sinha believes that to move forward, the industry must focus on building a trained workforce, developing clear processes, and...
In his session titled ‘Decoding Digital OOH Screen Procurement: A Check-list for Buyers’, Sanket will address the growing need for...
This structure is placed in partnership with Times OOH
The third edition of South India Talks OOH set to take place on April 30, 2025, at the Chennai Hilton...
