Each billboard features a split design centered around a specific product offered by Zepto.
At the 19th edition OOH Advertising Convention, Devang Sampat, Managing Director of Cinepolis India, delivered an insightful session on how cinema is a high-impact advertising medium....
The two OOH industry leaders were felicitated for their significant, decades-long journey with Indian OOH.
Sean Cheyney, Head of Retail Media of Vistar Media, stressed why more screens don’t mean more success and why retail media must start with a clear...
Astha Vaibhavi from BBDO India and Sankalp Grover from DDB Mudra Group have been declared winners at the Young Outdoorian Creative Contest 2025, who have won...
Day 2 of Out Of Home Advertising Conference (2025) had a new highlight- the release of the Airport Media Report presented by OAC and powered by...
Daewon Kim, CEO of PODO Media, explored South Korea’s fast-growing DOOH market at OAC 2025 in an insightful session on Day 1 of the OOH Advertising...
The 19th edition of Indian Out of Home Advertising industry’s most sought-after event, the OOH Advertising Convention (OAC), was inaugurated today at the Westin, Powai, Mumbai...
“As consumers become more value-conscious and environmentally aware, brands are now required to not only deliver impactful messages but also do so sustainably and measurably, the...
Bharat addressed the theme, ‘Different enough to make a difference?: The key question for OOH's future’ at the 19th edition of OAC that was inaugurated at...
The campaign highlights Hocco’s Modak Ice Cream as a limited-edition flavor crafted to resonate with the cultural and emotional significance...
The store which is set to launch on 29th August at Orion Mall is Uniqlo’s 17th in the country and...
The campaign is located at Noida Sector 52 Metro station
The campaign is conceptualised by Bare Bones Collective
The campaign is executed by Platinum Outdoor
Through voice-enabled technology, the mushak playfully dispensed either a Pulse Candy or Golmol as a symbolic blessing.
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The contract is for 67 metro stations with Rs. 700 Cr revenue potential
The store is the company's largest to date and features a significant retail space dedicated to major brands, including Adidas.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Widely recognised for his vision and commitment to the growth of communications, Srinivasan has been instrumental in advancing industry standards,...
Arkade Developers acquires naming rights for Bangur Nagar Metro Station in line with Goregaon's accelerated urban development