‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Ogilvy Group launches 82.5 Communications creative agency

In OOH News By M4G Bureau - February 01, 2019

The accounts of Soho Square will now be managed under 82.5 Communications

Global CEOs of Kinetic, Posterscope to address FEPE Congress in Dubai

In OOH News By M4G Bureau - January 15, 2019

Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress

Group M report ranks India as 3rd largest contributor in advertising

In Research By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility

WPP AUNZ sells oOh!media stake

In OOH News By M4G Bureau - August 30, 2018

This exchange comes one month after WPP declined the opportunity to take on more shares of oOh!media

Kinetic India extends flood relief support to Kerala

In OOH News By Bhawana Anand - August 28, 2018

The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary

Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas

In OOH News By Bhawana Anand - July 31, 2018

CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications

WPP India Country Manager CVL Srinivas to address OAC 2018

In OOH News By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses

GroupM forecasts 13% growth in adex in 2018

In Research By M4G Bureau - February 14, 2018

OOH adex is expected to increase from an estimated Rs 2,842 in 2017 to Rs 3,389 in 2018, which will be a healthy 15% growth YoY

Marc-Antoine De Roys is new Kinetic global CEO

In OOH News By M4G Bureau - November 10, 2017

De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region