Kinetic Worldwide launches new proprietary tool ‘IOM’

In OOH News By M4G Bureau - July 10, 2020

The agency intends to offer a tool that leverages real time inputs to maximise campaign impact across geographies and mobility opportunities acknowledging the greater demand for transparency and ROI, says Ajay Mehta

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Clear Channel Singapore launches OutSmart programmatic and smart planning tool

In Digital OOH By M4G Bureau - June 04, 2020

OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

UK Out of Home appreciates key workers on behalf of Grateful Britain

In Digital OOH By M4G Bureau - April 08, 2020

Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards

Kolkata Metro Rail passes tender for train branding

In OOH News By M4G Bureau - January 14, 2020

The metro rail authority offer advertising on the outside and inside of 4 metro rails

Innovative cut-outs help promote Jumanji 2

In Campaigns By Pray Jani - January 08, 2020

Raya Media initiated the innovative campaign at high-traffic locations for high visibility

Tender out for Ajmer Railway Station’s sole advt. rights

In OOH News By M4G Bureau - December 16, 2019

The tender includes media located at the Inside, outside and surroundings of the station

Sapat Parivar Tea captures audience with audio ads in media dark areas

In Campaigns By Pray Jani - December 05, 2019

The brand leveraged the festive occasion to target interior areas with integrated campaign by Vritti Solutions Limited

Deutsche Bank brings on board Dilipkumar Khandelwal as MD & Head of Technology

In OOH News By M4G Bureau - December 03, 2019

Former MD of SAP Labs India, Khandelwal will oversee the development of the bank‘s Technology Centres globally to create one, consistent strategy and more