How will COVID19 impact Green OOH drive?

In OOH News By Pray Jani - July 07, 2020

Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic

Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

Dentsu Webchutney wins Creative mandate for OkCupid

In OOH News By M4G Bureau - March 04, 2020

The account will be serviced out of the agency’s Bengaluru office

SDMC invites 3 tenders for different formats

In OOH News By M4G Bureau - October 25, 2019

The tender is to allot advertising rights for unipole, toilet blocks and Flag/Mupi/Advertisement instruments/Product display platform/LED spread across their jurisdiction

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

Piccadilly lighting up The Planets

In Digital OOH By M4G Bureau - April 30, 2019

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen

SDMC floats new tenders for media allotment

In OOH News By M4G Bureau - January 03, 2019

A new tender floated for allotment of advertisement rights on flags, MUPIs, other advertising instruments, LED screens and through product displays in market clusters in South & Central zones

Check out TVS Jupiter, make an informed choice: TVS Motor

In OOH News By M4G Bureau - April 24, 2018

Reiterating the philosophy of “Khudh Aazmaiye”, the campaign includes a TVC and spans across Print, Digital and OOH

NY-based Brooks Brothers spreads reasons to love Supmia

In Digital OOH By M4G Bureau - June 12, 2017

The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.

PayUmoney's campaign invites people to save more

In Campaigns By Satarupa Chakraborty - November 23, 2015

Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.