Dubai-based DOOH operator Elevision bolts on CGI content offering

In OOH News By M4G Bureau - January 24, 2024

New capability illustrated by a recent DP World campaign

UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

LMX & MIZET partner Pyxis UAE to enable dynamic content management for new retail DOOH network

In Digital OOH By M4G Bureau - February 13, 2023

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support

In Digital OOH By Rajiv Raghunath - July 07, 2020

DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs

UAE’s Elevision Media creates US$1,000,000 media fund to support SMEs affected by COVID-19 crisis

In Digital OOH By Rajiv Raghunath - May 04, 2020

The “Support your Local Community” initiative is coordinated with Elevision’s community partners across Dubai and Abu Dhabi where Elevision operates over 1,200 DOOH screens

Vehicle branding industry to expect 10% y-o-y growth in UAE

In OOH News By M4G Bureau - January 17, 2020

According to IEC, several businesses small and large will continue to turn to car wraps as one of the best, most cost-efficient forms of branding and advertising in 2020

BackLite Media in exclusive 5-yr pact with Novo Cinemas

In Digital OOH By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

Lemma partners with EyeTalk Media Ventures as inventory partner

In Digital OOH By M4G Bureau - August 05, 2019

The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE