Results For "Trend"
66 News Found
‘Micro-targeting is increasingly being seen in brand campaigns’
In OOH News By Rajiv Raghunath - January 19, 2024
Lekshumanan Annamalai, Founding Partner, Coral Media sees an uptrend in hyper-local advertising
‘Tech-led innovations at the forefront of OOH resurgence’
In OOH News By Rajiv Raghunath - January 10, 2024
Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape
‘Align with trends that promise to shape the dynamic marketing landscape’
In Viewpoints By - December 21, 2023
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance casts a glance back at the pivotal events that shaped India's marketing landscape in 2023.
pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson
In OOH News By Rajiv Raghunath - November 06, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'
‘Integration of OOH with other channels is increasing’
In Viewpoints By Rajiv Raghunath - October 30, 2023
Stephanie Gutnik, Chief Strategy Officer, Billups talks about the OOH growth catalysts, DOOH trends, application of data science & tech for OOH planning, audience targeting, among others, in an interview with Rajiv Raghunath.
‘We are witnessing the fourth industrial revolution’
In OOH Solutions By M4G Bureau - July 20, 2023
Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.
Empowering CX in India: Driving growth and efficiency for global brands through CX innovation
In OOH News By M4G Bureau - May 17, 2023
The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.
Lack of knowledge still a barrier for OOH and price remains high on the agenda: 75Media report
In Research By M4G Bureau - May 16, 2023
The UK-based outdoor media operator analyses the latest outdoor search trends
‘High-end signage market is very promising’
In Viewpoints By Aayush Mohanan - May 01, 2023
Naresh Kumar Dasari, Managing Director, Kalpana Glass Fibre and Macro Media Digital Imaging shares his views on the signage market trends in India, and the prospects of DOOH media, particularly at fuel filling and EV charging stations.
TagTalk expands DOOH network with presence at trending cafes, premium gyms and colleges in metro cities
In Digital OOH By M4G Bureau - February 23, 2023
Partners fitness centres like Anytime Fitness, Cloud9, SK27 by Salman Khan, Wellness Club by Rahul Dev, and Fit7 by MS Dhoni.