Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19

In Research By M4G Bureau - July 07, 2020

Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown

India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

Top Trends for Outdoor Advertising in 2020 by Moving Walls

In OOH News By M4G Bureau - December 24, 2019

Singapore-headquartered global advertising technology company lists down top trends that will redefine OOH advertising in the upcoming year

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

Van Heusen activates customer engagement at Mumbai Airport

In Gallery By - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Global ad investment forecast to grow 6% to $656 billion in 2020

In Research By M4G Bureau - October 30, 2019

Internet is the fastest growing ad medium in each sector except technology & electronics, where out of home (OOH) is set to rise fastest at 11.4%, says WARC Report

NBA comes to India and DDB Mudra isn’t holding back on the branding

In Gallery By - October 01, 2019

#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media

Mumbai gears up for NBA pre-season match

In Campaigns By Pray Jani - October 01, 2019

#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media