McDonald’s India makes a significant presence in fight against COVID-19

In OOH News By Pray Jani - June 23, 2020

The fast-food brand has launched a series of initiatives to show support during the pandemic

McDonald’s tempts foodies with multiple offers displayed on mall media

In Campaigns By Pray Jani - January 14, 2020

The campaign was executed by MOMS at Mumbai’s high-end malls

McDonald’s drives outlets footfall with local train audio ads

In Campaigns By Pray Jani - November 29, 2019

The brand leveraged the audio advertisement medium in Mumbai Locals trains to promote their latest offers, encouraging masses to grab a quick bite at their nearest McDonald's outlet

McDonald’s stands tall at Times Square’ with 3rd-largest billboard

In Digital OOH By M4G Bureau - June 06, 2019

The 9,280 sq. ft. giant screen has been installed on top of a three-story restaurant building

No vote, no choice - McDonald’s social campaign

In Gallery By - April 30, 2019

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote

No vote, no choice - McDonald’s social campaign

In Campaigns By M4G Bureau - April 29, 2019

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Moving Walls introduces ‘Three Billboards’ analysis

In OOH News By M4G Bureau - December 11, 2018

Leading billboard advertisers including Unilever, McDonald’s, Tune Talk, Konica Minolta, Shopee, UEM Sunrise, Mudah, BMW, and Puma have signed up for the innovative OOH analytics

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop