Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition

In OOH News By M4G Bureau - July 31, 2020

Innocent takes jackpot £500,000 top prize; Monkey Shoulder, Lovehoney and NHS also win media space

Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022

In Research By M4G Bureau - July 29, 2020

Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report

Hephzibah Pathak promoted to Vice Chairman Ogilvy India

In OOH News By M4G Bureau - July 28, 2020

Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India

Gem Paints appoints DDB Mudra South as creative partners

In OOH News By M4G Bureau - July 27, 2020

The agency will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

Non-metros expected to lead towards recovery faster than metro markets: EY Survey

In Research By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

ABP News Network assumes new avatar as ABP Network

In OOH News By M4G Bureau - July 23, 2020

In its new avatar, ABP Network will be expanding its offerings beyond news to allied spheres such as content creation, production, brand solutions, and more

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Key leadership movement spotted

In OOH News By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers