‘Absolute simplicity, absolute minimalism, absolute honesty’

In Viewpoints By Pray Jani - May 27, 2020

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

AVOID is the new message from DSP MF

In Campaigns By Bhawana Anand - March 18, 2020

The leading BFSI company rolls out a moment marketing campaign to educate masses about COVID-19

DSP Investment Managers launches another eye-catcher

In Campaigns By Pray Jani - March 16, 2020

The “Bachao,” awareness campaign has taken over the outdoor media by surprise

UK’s DOOH up by 17% in 2019

In Research By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

Broadsign Reach SSP integrates with TPS Engage DSP

In OOH News By M4G Bureau - January 20, 2020

The tech integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

Pune’s Amanora Mall overhauls facade media

In OOH News By Bhawana Anand - August 08, 2018

The mall management got fabrication company Brandspan to redo the mall façade where 4 different backlit boxes of 11/11 ft size were replaced by a giant backlit 30/30 ft single site to lure more advertisers

Prakash Arts, Leadspace Advertising bag ad rights in Hyderabad Metro corridors

In OOH News By M4G Bureau - April 09, 2018

The sole rights for Corridor 1 has been given to Leadspace Advertising and Corridors 2 & 3 to Prakash Arts for the duration of 2 years

‘Tech infusion, digital formats will drive OOH spends’

In OOH News By Bhawana Anand - February 12, 2018

Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’