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Results For "Branding"

314 News Found

‘Brands are needing to appeal to the emotional side of consumer behaviour’
‘Brands are needing to appeal to the emotional side of consumer behaviour’

In OOH News By M4G Bureau - May 26, 2020

Branding, marketing and communications consultant Lee Rafkin shares his perspectives on OOH and brand communications in the emerging business situation in conversation with Rajiv Raghunath

Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute
Chimp&z Inc wins integrated mandate for UK-based EdTech Startup, AceTute

In OOH News By M4G Bureau - May 22, 2020

The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising Tech, Communication, Branding, and PR strategies for its global launch and operations

‘Corporate park branding will become more premium’
‘Corporate park branding will become more premium’

In OOH News By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media

Embrace your inner underdog!
Embrace your inner underdog!

In Viewpoints By M4G Bureau - May 19, 2020

Brands that embrace their inner underdog have built-in advantages, asserts Branding, Marketing, and Communications Consultant Lee Rafkin

Global ad budgets will be down 36% in the first half of 2020 says WFA report
Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

CupShup brews more business offerings, dons new brand identity
CupShup brews more business offerings, dons new brand identity

In OOH News By Bhawana Anand - April 23, 2020

Re-positions business as a full-fledged marketing agency

‘Footfalls at supermarkets not stirring advertising interest’
‘Footfalls at supermarkets not stirring advertising interest’

In OOH News By Bhawana Anand - April 13, 2020

Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times

COVID-19 prompts media owners to run awareness campaigns
COVID-19 prompts media owners to run awareness campaigns

In Campaigns By Pray Jani - March 23, 2020

Ninja Media Solutions runs a campaign on Railway audio advertisements across 8 major platforms

OPPO’s LIT branding
OPPO’s LIT branding

In Campaigns By M4G Bureau - March 16, 2020

In association with MOMS, the brand lit up the sky in Mumbai for the launch of OPPO Reno3 Pro

The Muthoot Group unveils new branding identity in Chennai
The Muthoot Group unveils new branding identity in Chennai

In OOH News By Bhawana Anand - March 02, 2020

The BFSI Group is a foremost brand to leverage semi-naming branding at CMRL metro network

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