Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore

In OOH News By M4G Bureau - March 19, 2024

The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.

TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

In Campaigns By M4G Bureau - December 29, 2023

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

“Dynamic displays can save you money”

In Viewpoints By M4G Bureau - December 12, 2023

In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

In Campaigns By M4G Bureau - November 30, 2023

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

IOAA appoints Praveen Vadhera as CEO

In OOH News By M4G Bureau - November 20, 2023

Praveen Vadhera commands 30+ years of agency experience in the realms of brand building, branding & design, OOH media, shopper marketing & retail design, behavioural analytics, experiential brand intervention, exhibitions and designing technology oriented solutions for brands.

‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

Podhigai Ads amplifies Zebronics brand connect and visibility through colourful Kochi Metro train branding

In Campaigns By M4G Bureau - September 21, 2023

The campaign is a part of the brand’s continued effort to celebrate and connect with a young and free-spirited audience.

Krishna Communication (Outdoor) bags exclusive branding rights for Western Railways

In OOH News By M4G Bureau - August 09, 2023

The contract, awarded by Western Railway’s Mumbai Division in an e-auction, runs for a total period of 5 years.

L&T Metro Rail (Hyderabad) invites RfP for exclusive train branding rights

In OOH News By M4G Bureau - July 17, 2023

The ad rights will be awarded for a period of 5 years, extendable by another 5 years.

GM Modular takes over Kochi metro

In Campaigns By M4G Bureau - July 10, 2023

The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.