‘The strength of OOH is that it is captivating’: Ramesh Kaushik

In Viewpoints By Bhawana Anand - September 11, 2019

Ramesh Kaushik, VP- Brand Experience, Blackberrys shares that in this age of digital evolution, OOH holds a significant place in the brand’s media plan

OAA 2019 Jury Meet underway in Gurugram

In OOH News By M4G Bureau - June 28, 2019

The eminent brand marketers are selecting the winners of this year’s Outdoor Advertising Awards

Movietime promotes holographic, AR driven advertising in tie up with Kryp Media

In Digital OOH By M4G Bureau - October 16, 2018

Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns

Blackberry flies high at airports

In Campaigns By Bhawana Anand - November 26, 2014

Blackberry runs impactful activation programmes at New Delhi, Mumbai and Bengaluru airports to promote BlackBerry Passport

Blackberry dials into youth at Malhar Festival

In OOH News By Bhawana Anand - September 02, 2014

The brand engaged with the youth in multiple ways at the festival to showcase the smartphone's features

BlackBerry unveils Z3 on OOH, plans bigger campaign

In Campaigns By VJ Media Bureau - July 09, 2014

The innovation was executed at Mahim Causeway, targeting SEC A & B audience

Blackberry runs BBM channel for Mumbai Indians' fans

In OOH News By Bhawana Anand - May 08, 2014

The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.

BBM's instant connect @ campuses

In Campaigns By Bhawana Anand - December 17, 2013

To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.

'Biggest challenge is quantifying the ROI'

In Viewpoints By M4G Bureau - July 19, 2013

Ashish gupta, Director Channel Marketing -- Blackberry India, on measuring ROI in OOH and more….

Blackberry Z10 - Smart message for smart phone

In OOH News By Bhawana Anand - May 31, 2013

In association with Vivaki Specialist Services, the brand used large sized media to create impact and imagery rather than going for reach and frequency.