Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28
By M4G Bureau - February 11, 2019
The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide
The 1st Transit Media Talks Conference, to be conducted at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will be an epochal event in the annals of Indian OOH’s industry’s business journey. The conference signals the new dynamism of an OOH business segment that is now unfolding in all its resplendence – straddling airport media, metro network media, railway media, bus branding, bqs and bus station media, cab branding, and so on.
The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies with regard to transit media. This session will be addressed by heads of India’s top specialist agencies -- Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide; and Dipankar Sanyal, CEO, Platinum Media.
The conference will kick off with a detailed Media4Growth presentation on the size and scale of Indian transit media industry, covering the emerging media consumption patterns, transit formats that are in business and their ownership, and pointers to the business segment’s way forward.
The conference will also be addressed by senior officials from the Airport Authority of India (AAI), Indian Railways and different Metro rail corporations, with an emphasis on the new investment avenues that are being created in their respective domains.
The deliberations will be reinforced with presentations by well know brand marketers who will share their perspectives on how advertising on different transit media formats have delivered the goods for their respective brands.
Also, heads of India’s leading media owning firms in the transit media space will make individual presentations on the key takeaways from their experience of investing in and managing large transit media assets.
Overall, the deliberations at the conference will touch upon:
• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Design thinking and concepts for transforming transit media
The Knowledge Sessions will begin at 2PM and the event will conclude with a networking session and Cocktail Dinner.