oOh!media launches The Open Awards to recognise OOH heroes

oOh!media has this week launched a new awards programme to recognise individuals in the industry who make significant community contributions, providing them with media to promote their charity of choice across oOh!’s network. With a combined prize pool of over $1 million, The Open Awards – which coincide with the company’s oOh!Pen Season – will feature four different categories that recognise individuals for their various contributions to charities and communities.

The categories include:

• Performance: Recognising individuals who contribute to charities via sport and related activities.
• Engagement: Volunteers who sacrifice their own time to help others.
• Impact: Individuals who are making contributions in the sustainability space.
• Palme D’Orange: Recognises the most outstanding entry across all categories.

The Performance, Engagement and Impact category winners will take home a certificate and trophy, plus a media pack worth $250,000 for their charity of choice. The winner of the Palme D’Orange will receive a $250,000 media pack for their charity, plus a three-night stay at Daydream Island Resort, with flights and accommodation valued at $10,000.

oOh! Chief Customer Officer David Scribner said The Open Awards were an excellent opportunity to highlight the great work being done by those in the industry. “We’re very excited to launch these awards and recognise fellow members of the media and marketing industry who selflessly take time out of their busy lives to make enormous charity contributions,” he said.

“The awards are also a great way to kick off what we call oOh!Pen Season, which is the busiest time for the Out of Home industry and one where we have maximum audience reach, with most Australians spending their days and nights outdoors.”

The Nominations are now open (www.oohmedia.com.au/openawards).