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Nakd's tasty outdoor event

By VJ Media Bureau - November 18, 2015

Nakd's new campaign boasts of an edible billboard to surprise and delight consumers at Westfield

Nakd, UK's leading wholefood snacking brand, launched their new innovative "Find Your Fave” outdoor campaign, which featured a large edible billboard as its centrepiece. The campaign was created by Nakd's retained media agency independent shop Total Media, OOH communications agency Posterscope, experiential agency psLIVE, creative agency Yolk, and social media agency MEC. The innovative campaign showcased Nakd's delicious range of wholefood alternative snacks and invited consumers to discover the delightful world of Nakd for themselves.

Fiona Martins, Account Director, Total Media said, "We wanted to create a memorable and impactful campaign which captures the attention of our time-poor audience who are looking for a healthy, convenient snacking solution.” The billboard encouraged passers to reach out and grab their favourite Nakd snack from 16 different Nakd products which included hugely popular Cashew Cookie, dessert inspired Bakewell Tart and favourite from the new Nakd Nibbles range including Salted Caramel. "We're incredibly excited to be a part of this journey with Nakd and we helped to give their consumers something of value and welcomed new fans into the world of Nakd,” Fiona Martins added.

Marina Love, Marketing Director at Natural Balance Foods, said "We're focused on the wholefood revolution, improving lives by encouraging more people to eat wholefoods more often. We have run successful awareness and trial campaigns previously, however this year we wanted to get more people existing and new fans involved in our campaign. We wanted to surprising and delighting them as they discover our extensive range of yummy flavours.”

The 5m x 2m edible billboard erected at the Westfield Shepherd's Bush Eat Street site holds more than 40,000 Nakd bars. It was re-stocked at the end of each day until the completion of the campaign. Reports says this integrated marketing campaign included press advertising, experiential, underground and digital display, PR and social media activity. The 9 days campaign was launched on September 7 and was completed on September 15, 2015.

Tags : Nakd Posterscope


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