Engage, ITC's leading deodorant brand, recently created a massive display on the'Jewels de Paragon' building in Bamgalore. For a'larger than life' impact in the outdoor, the brand partnered with Street Talk, which helped'Engage' to leverage maximum visibility.

An OOH creative was made exclusively for the site with a dimension of 50' x 80', culminating in a gigantic 4,000 sq ft single display. The'Jewels de Paragon' building is located at the crossing of M.G. Road and Kasturba Road junction and has the highest traffic flow across the central business district of Bangalore. Being at the intersection of four roads, near the cricket stadium with 7 star luxury hotels and luxury malls, this is the heart of the city with some of the best youth hangouts, which is the core target audience of the brand Engage.

"For Street Talk the single focus is to make our clients and brands stand out and become the hero. Engage by itself does not need much endorsement as it comes from ITC, a company with a rich heritage, lineage and a portfolio of some of the best products across categories. That said, in this specific case, we really wanted to showcase not only the power of OOH but also build'the display' as against'a display',” said Naveen Paul, Co-founder and Director, Street Talk.