Corporates ensure police force safety during COVID19
By Pray Jani - April 10, 2020
In the wake of COVID-19 pandemic, showing support and acknowledging the efforts of the police is taking a front lead
In the time of crisis, Police force is one of the unstoppable warriors playing an integral role in saving the lives of the citizens by devoting 24 hours for patrolling, disseminating important messages and motivating people to follow the social distancing rule. And all this definitely risks their lives. Hence, various corporates are making efforts to safeguard their health and maintain hygiene levels by providing them essential health kits.
With a kind gesture of support, Yuva Unstoppable launched the ‘Unstoppable Police Project’ to support the police and their family, Yuva Unstoppable is providing them with a thank you kit comprising the basic health and hygiene equipment as well as a special acknowledgement note. The objective behind Dilip Cherian, the Co-Founder of Perfect Relations, the public relations agency from the house of Dentsu Aegis Network (DAN) India, and Advisory Board Member of Yuva Unstoppable’s brainchild is to reach out to maximum number of police, men and women across the country and protect them and their distressed families from getting infected by Corona Virus as they lay bare their lives to protect the citizens of this nation.
The campaign was kicked off in Ahmedabad and in the presence of Shri Ashish Bhatia, Commissioner of Police, Ahmedabad. Around 1000 kits were distributed to the Police posted near the Railway station. The campaign plans to provide these kits to a total of 5 lakh police officer and their families across the states of Gujarat, Maharashtra, Delhi, Uttar Pradesh, Haryana and Punjab. Perfect Relations and Yuva Unstoppable have tied up with the government of various states for distribution of ‘Thank You Kits’ for these ‘True Heroes’ and their heroic families back home. Each kit comprises, one reusable mask, 10 disposable masks, 100 ml sanitizer, and 100 ml hand wash liquid or 75g antibacterial soap along with a thank you note for the families of policemen and women. 100% of the donations received from this campaign will go straight towards benefitting the beneficiaries and all measures to enhance the safety and effectiveness of law enforcement shall be observed.
Talking about this initiative, Cherian said, “Looking after our frontline Corona warriors is part of fighting the VirusWar. Our policemen are in this battle shoulder to shoulder with health workers & other essential service personnel. Perfect Relations have teamed up with Yuva to try ensure that we help protect the lives & families, of these more vulnerable fellow citizens. Together we'll win this war.”
“I am very grateful to Dilip Cherian and entire Cherian family for initiating this empowering movement to stand with this country’s enforcers of law and order with such compassion and support. Not only the police, but their families equally matter and deserve to be safe & healthy. I am positive that together we would be able to make a huge difference and navigate these testing times,” added Amitabh Shah, Founder and Chief Inspiration Officer, Yuva Unstoppable.
Another corporate to come forward is Cipla Health Ltd., a leading consumer healthcare brand that has launched the ‘Ciphands’ range of products to cater to the increasing demand for hand hygiene essentials due to the ongoing COVID -19 widespread.
The brand in its bid to employ its resources to benefit the country has launched #WithOurHeroes initiative felicitating essential servicemen for their un-daunting efforts towards serving the community. By re-instating the need for prevention against the pandemic and equipping them with armour to battle the outbreak at ‘surface’ level, Ciphands has already provided 20,000 hand sanitizers to the Mumbai Police force and BEST authorities. Additionally, the brand has provided these front-line heroes Maxirich multivitamin supplement to help boost their immunity.
Commenting on the launch Shivam Puri, CEO - Cipla Health Limited said, “We at Cipla Health have always worked towards improving consumer lives. We believe that the cleanliness regime will go a long way in containing the outbreak and Ciphands is a step in the right direction. We salute the heroes, our policemen, the numerous health workers and our doctors, who are on the frontline so that the rest of us stay safe in our homes. Their selflessness and dedication is exemplary, a big salute to them. The Ciphands essential kit is a token of our gratitude to them”
Further Param Bir Singh, Commissioner of Police, Mumbai said, “We would like to thank Ciphands team for providing hand sanitizers to Mumbai Police Force. We appreciate the gesture and are thankful to them for being with us. These hand sanitizers will be helpful to the force in these times of crisis.”