OOH Sure!

‘We need to make the buying process easier; technology can do that for us’

Published

March 7, 2022

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Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.

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