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Asheesh Tyagi to move out of Bates Asia

Associated with Bates Asia for more than 5 years, Asheesh will be looking for better opportunities within the OOH industry.

Published

April 29, 2013

Bhawana Anand

Asheesh Tyagi, Country Head OOH, Bates Asia today announced that he has put in his papers and currently serving a notice period in the company. Associated with Bates Asia from past 5 years and 8 months, Asheesh was reporting to Praveen Vadhera, CEO, Bates India. According to him, this step will allow him to focus on better opportunities in OOH industry itself.

Talking exclusively to Outdoor Asia, Asheesh shared, “My objective is to look beyond conventional OOH and explore more aspects like activation, retail and digitalization which are defiantly the future of OOH medium. Also that is how, I will learn more about this medium. However, I am not planning to join the trend of coming up with a specialist OOH agency. I don’t believe in this and will not be doing anything like this. I don’t believe that working with one or two clients make an agency. A full fledged specialist agency needs a vision for 5-8 years ahead and I feel that I have to learn a lot for this.”

Talking about his journey with Bates Asia and his team, Asheesh shared, “The journey has been fantastic. It was great learning from Praveen. I have learnt about team building and team management. We have worked beyond professionalism and more with a personal bond. More than an organization, we were family and I will miss them a lot.