Creative Concepts
Tiffany & Co. brings Guillermo del Toro’s Frankenstein to life
The brand’s Fifth Avenue flagship store has been transformed into a gothic dreamscape — its windows alive with the crackle of lightning, storm clouds, and cinematic storytelling that nods to the haunting beauty of del Toro’s world.
In a spellbinding confluence of cinema and craftsmanship, Tiffany & Co. has partnered with Netflix to celebrate Guillermo del Toro’s upcoming film Frankenstein through an extraordinary out-of-home experience.
The brand’s iconic Fifth Avenue flagship has been transformed into a gothic dreamscape — its windows alive with the crackle of lightning, storm clouds, and cinematic storytelling that nods to the haunting beauty of del Toro’s world. Each window serves as a portal into the film’s universe, rendered with Tiffany’s hallmark artistry and innovation.
Inside, the narrative deepens. Visitors are treated to an exclusive showcase of archival Tiffany jewels, including pieces worn by actor Mia Goth in the film. The juxtaposition of old-world elegance and the eerie romanticism of Frankenstein blurs the line between art, cinema, and high jewelry.
The campaign stands as a testament to Tiffany & Co.’s mastery in turning visual storytelling into an immersive, physical experience — transforming its storefront into a luminous stage where lightning, legacy, and luxury converge.