Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
This experience is executed in collaboration with Platinum Outdoor
In collaboration with Platinum Outdoor, Nexus Malls partnered with Mia by Tanishq to bring this concept to life at Nexus Seawoods. The experience begins in the parking zone, which has been completely transformed with hand-painted walls, branded boom barriers, and an interactive photo booth that engages shoppers and communicates offers in real time.
As visitors approach the entrance, they walk a red carpet flanked by sensor-activated flowers that bloom with light, while a gentle floral mist fills the air, creating a moment of beauty, surprise, and connection. Inside the mall, Mia’s story continues seamlessly across digital pods, food court screens, and the Aayam anamorphic cube, blending physical presence with emotional resonance.
Timed around Akshaya Tritiya and Mother’s Day, the activation moves beyond visibility to create a sensory celebration of every woman who walks through the mall doors. Nexus Malls continues to focus on delivering brand experiences that linger, not just offering media space.