Creative Concepts
JK Super Cement installs OOH spectacle in Udaipur
The installation has been executed by Money4Drive Advertising
In a striking display of innovation and long-term brand commitment, JK Super Cement has unveiled a remarkable Out-of-Home (OOH) installation in Udaipur, executed by Money4Drive Advertising Pvt. Ltd. The installation, a towering, three-dimensional cement bag structure, stands as a visual landmark in the city, reinforcing the brand’s core message, “Build Strong.”
Strategically located at a key traffic junction, the installation aims to connect with both urban commuters and the local community, symbolizing durability and strength, the very values that define JK Super Cement. Measuring 15 x 12 sq. ft, the structure commands high visibility, turning heads with its distinctive 3D design and vibrant orange palette that mirrors the brand’s identity.
Planned as a three-year-long installation, this initiative is a testament to the brand’s confidence in the impact of long-duration outdoor branding. By partnering with Money4Drive, JK Super Cement has ensured a high-quality, weather-resistant execution built to withstand seasonal changes while maintaining its visual appeal.
AUGUST 2025
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