Creative Concepts
Hocco reloads OOH with Bullet Ice Cream
The campaign is executed by Coral Media
Hocco has teamed up with Mirzapur: The Movie to introduce its Bullet Ice Cream, inspired by the gritty world of the franchise. Taking the collaboration to OOH, the brand has recreated the film’s gun imagery in a larger-than-life installation in Ahmedabad, turning the product concept into a visual spectacle.
At the centre of the execution is an oversized gun mounted between two billboards, with Hocco’s Bullet Ice Cream featured alongside it. The revolving OOH adds a dynamic element, creating the illusion of bullets being loaded into the gun as it rotates.
The execution brings together the recognisable visual language of Mirzapur and Hocco’s playful product innovation, giving the collaboration a physical presence on the streets while making the Bullet Ice Cream itself part of the storytelling.