Happy mcgarrybowen bags creative mandate of Wildcraft

Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company Wildcraft. The mandate was won post a multi-agency pitch.

The agency has been brought on board to manage the mainline mandate for the brand. Shortly after winning the account, Happy mcgarrybowen released the AW ’17 campaign for Wildcraft.

Commenting on the partnership, Kartik Iyer, CEO, Happy mcgarrybowen said, “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”

Siddharth Sood and Gaurav Dublish, Co-founders, Wildcraft, said in a joint statement, “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen’s young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.”