Creative Concepts
Godrej Properties enters Indore with 3D projection on Rajwada Palace
The campaign is executed by OAP Mediatech
Godrej Properties, India’s leading real estate developers, has officially marked its entry into the Indore market with a unique and memorable initiative aimed at connecting deeply with the local community.
In collaboration with OAP, Godrej Properties chose a distinctive and culturally resonant approach to announce its arrival in Indore. Together, they conceptualized and executed a groundbreaking visual experience using 3D projection mapping on one of Indore’s most iconic landmarks—Rajwada Palace.
This first-of-its-kind spectacle in Indore told a heartfelt story that paid tribute to the city’s heritage and warmth, while also expressing gratitude to the people of Indore for embracing Godrej Properties with open hearts. The immersive projection served not only as a celebration of the brand’s launch but also as a symbolic gesture of appreciation and connection with the city’s rich cultural fabric.
Speaking about the initiative, Nisa Dawawala – AGM, OAP Mediatech shared:
“Collaborating with Godrej Properties on this initiative was an incredible opportunity. Rajwada Palace is not only an architectural gem but also a cultural symbol of Indore. Through 3D projection mapping, we were able to blend innovation and storytelling in a way that truly resonated with the city’s spirit.
This innovative launch reflects Godrej Properties’ continued commitment to thoughtful, community-oriented development, and sets the tone for its future presence in the city.