Creative Concepts
Flipkart brings the Big Billion Days shopping experience on a four-storey interactive structure
The campaign is executed by OAP Mediatech
For Big Billion Days, Flipkart has taken one of the most familiar parts of its shopping experience — the app — and brought it into the physical world through a large-format OOH installation. The execution was carried out by OAP Mediatech.
The four-storey structure has been designed to resemble the Flipkart app, with the top offers showcased across the installation. But rather than simply displaying products, the execution recreates an element of the shopping journey, allowing audiences to select a product and put it into a physical representation of their cart.
The idea was to showcase the top Big Billion Days offers on a canvas large enough to command attention while retaining the familiarity of the Flipkart shopping interface. By translating the app into a physical structure, the campaign turns a promotional message into an experience that audiences can interact with.
The installation uses scale to make the Big Billion Days proposition difficult to miss, while the interactive element gives people a reason to engage with the display rather than simply view it as another advertisement.