Dentsu Aegis Network’s psLive Rural bags 3 awards at RMAI

While it won a Gold for the campaign’Jaagte Mat Raho’ (client: Cholayil) for the soap brand – Medimix, its work for DuPont’s Coragen brought home a silver (for its Sweetness of Victory campaign) and a bronze metal (for its Kori Se Mulaqat campaign), respectively.

The categories for which psLive Rural won the awards included’Small Budget campaign of the year’ (Jaagte Mat Raho, Gold),’Agriculture / Dairy initiative of the year’ (Sweetness of Victory, Silver) and’Use of technology – campaign of the year’ (Kori se Mulaqat, Bronze).

Ashish Bhasin, chairman & CEO South Asia – Dentsu Aegis Network and chairman, Posterscope & psLIVE – Asia Pacific, said, “It’s great to see psLive Rural perform so well. Rural marketing will become an extremely important area and psLive is expanding its network rapidly to gain leadership in a field that most agencies seem to have vacated.

Keshav Chandorkar, National Head – Rural Markets, psLive, said, “We are proud to receive the honour that was showered on our intellectual properties in the field of rural marketing. We are thankful to our clients for believing and partnering with us. A special thanks to the Jury for believing in our work. We look forward to creating many more such campaigns in the future.