Creative Concepts
Creativeland Asia wins 3 Bronze Lions for Merc campaign
The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’
Mumbai-based Creativeland Asia has won 3 Bronze Lion Campaign awards in the Automotive category of Outdoor Lions. The awards were given away at the Cannes Lions’ opening award ceremony held at the Palais on June 19. Creativeland Asia won the metals for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’.
This year, Outdoor Lions Grands Prix went to Comedy Central New York, featuring SA’s own Trevor Noah in The Daily Show presents: The Donald J Trump Twitter Library, as well as McDonald’s Restaurants of Canada’s ‘Just Missed Us’, ‘On Your Left’, ‘Next Exit’, and ‘On Your Right’ campaign by Cossette, Toronto.
The Outdoor Lions celebrate creativity experienced out of home – work which leverages public spaces to telegraph a message or immerse consumers in a brand experience.
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