XTRA Impact: Continental Coffee dominates Kolkata Billboards

Continental Coffee has officially launched its highly anticipated maiden outdoor advertising campaign in Kolkata, making an undeniable splash across the City of Joy. Executed with precision and creativity by Platinum Outdoor, the campaign employs an innovative approach that combines larger-than-life visuals and striking 3D illusions. These captivating installations are transforming key intersections and bustling marketplaces into immersive brand experiences, designed to leave an “XTRA strong” impression on commuters and residents alike.

The centerpiece of this groundbreaking campaign is a series of meticulously designed billboards that command immediate attention. Prominent billboards showcase a gigantic,

steaming cup of Continental Coffee XTRA, seemingly suspended in mid-air, with coffee beans cascading around it. The clever use of perspective and scale creates a compelling 3D effect, making the product leap out at viewers and drawing immediate engagement.

By placing these captivating installations at high-traffic vantage points, the campaign aims to ensure that the “XTRA strong” message resonates long after individuals have passed by. The impactful messaging, coupled with the visually stunning design, serves to reinforce the brand’s premium quality and distinctive appeal.

The campaign’s strategic rollout across Kolkata underscores the brand’s focus on capturing a significant share of the region’s dynamic coffee market. As the billboards continue to garner attention and spark conversations, Continental Coffee’s “XTRA” initiative, expertly executed by Platinum Outdoor, is poised to redefine the landscape of outdoor advertising in the city, setting a new benchmark for brand visibility and consumer engagement.