Vivel spreads love for the elderly during Durga Puja

Vivel, ITC’s leading personal care brand, celebrated Durga Puja this year in a completely different fashion. Vivel Pujo Love, a special initiative unveiled by Vivel, aimed to spread love for the elderly who sometimes feel lonely while the entire city glitters in festive spirit and joy.

During this festive season, Vivel’s brand ambassador and Tollywood actor Dev flagged off the on-ground campaign Vivel Pujo Love with elders. On the first day of Durgotsav, a bus covered entirely with Vivel branding took forty elders from the organisation “Sanjhbati for pandal-hopping to see some of the best Durga idols in Kolkata.

Executed by MOMS, Vivel Pujo Love urged everyone to click a’selfie’ with an elderly in their neighbourhood, community or from an old age home, share it on Vivel’s Facebook page and make it their profile picture during the Puja days.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited, said “This brand started its journey from Kolkata and this time with Vivel Pujo Love it is an endeavour to celebrate Bengal’s biggest festival a little differently and spread the love especially among the elders. Bringing people from all generations is the ultimate objective of Vivel Pujo Love. We are enthused with the phenomenal response that this thought has garnered. A significant number of people have come forward to participate in the campaign by sharing their selfies with elderly people. We hope that this festive cheer and spirit made this pujo a memorable one for each one of us.

Dev, Brand Ambassador and Tollywood Superstar said, “I am very proud to be associated with Vivel. The campaign Vivel Pujo Love not only epitomises the brand’s lovable soul but also helps immensely to spread the joy and put a smile on every face this festive season. It is a beautiful thought and I invite everyone to spread the love with Vivel Pujo Love.